Integrated Marketing Campaign
Green Detergent
A launch campaign that built mental availability for a new challenger in a legacy category.
Client
Green Detergent
Year
2024
Services
- Brand Campaign
- Content
- Media
We built the campaign around a single distinctive idea and rolled it out consistently across every touchpoint buyers actually encountered.
By anchoring the brand to clear category entry points, Green Detergent quickly became a considered option in a category dominated by incumbents.
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