Brand Identity Design
Alif Bank
A refreshed identity for a next-generation bank — designed to feel modern, trustworthy, and distinctly ownable across every touchpoint.
Client
Alif Bank
Year
2024
Services
- Brand Strategy
- Identity Design
- Guidelines
We partnered with Alif to rebuild their visual system from the ground up, developing a wordmark, type system, and colour palette that feel confident without losing warmth.
The new identity is built around distinctive brand assets that make Alif instantly recognizable — in-app, in-branch, and out-of-home.
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