Integrated Marketing Campaign
Fressia
Repositioned a challenger brand and launched an integrated campaign to fuel category growth.
Client
Fressia
Year
2023
Services
- Positioning
- Creative
- Performance
We sharpened Fressia's positioning, then translated it into a campaign platform that scaled across performance and brand channels.
Everything — from hero film to always-on social — laddered up to one clear promise, making the brand easier to recall at the point of decision.
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